Our Guide to managing your event
May 28, 2012
You’ve decided that hosting an event is the right way to engage with your audience.
Whether it is for business, social, entertainment or recognition your event is going to communicate important messages about you, your business, your brand and your reputation.
Before doing anything else there will be a strong temptation to get a date and a venue fixed.
STOP! Please don’t do this. It can lead to very costly mistakes later; both in terms of time and money.
Why? Because you need to think very carefully about the many factors that can influence the success of the event, for example, numbers, accessibility of location, security, AV facilities, experience of venue staff and even weather, what happens if it rains, snows, or even a bright hot sunny day, will this affect the running of the event?
And of course cost. The venue and catering costs will be a significant proportion of the event budget so you’ll want to be absolutely sure that they fully understand your requirements, that you are able to negotiate the very best deal and that you are completely satisfied that the space allocated to your event will work effectively on the event day.
With a clear statement of the purpose of your event, what you want it to look and feel like, planned attendee numbers, dates, times and an indicative budget you are now equipped to look at selecting the right venue for your event.
Please request our ‘venue selection’ guide that you might find helpful.
Event management agencies talk a lot about ‘attention to detail’ and for good reason. That’s because events companies know that in planning an event it will usually be the small items of detail that if they get overlooked can cause problems or difficulties just when you don’t need them.
Checking and double checking name spellings, confirming VIP travel arrangements, equipment rehearsals, food sampling sessions,
Risk assessments and contingency planning are excellent disciplines to foresee possible issues and minimise the potential for disruption on the day.
Never assume anything, always check. If you expect the unexpected you’re more likely to be able to take it in your stride and deal with it before anyone else notices.