Why you need an event management company
February 20, 2014
Planning an Event
Planning an event can be an incredibly stressful time, particularly for large events or ones whose success or failure will have dramatic consequences. There are many factors to consider, many of which are not immediately apparent to the first-time planner. In these cases, as with most events in fact, it is recommended to use the services of a specialist event management company.
For creating an event, there are five main factors to consider. These can be posed as questions: why is the event being held, what is its purpose, who is the intended audience, what is its goal and what is the desired outcome. Answering these can help to create the perfect event, but it is a feat of organisational triumph which makes it the best success.
Main Reasons for event management
Answering the questions of why the event is being held and what is its purpose generally provides overlapping information. An opening event, for example, would provide advertising and marketing opportunities to introduce a brand to new customers and celebrate the opening of the store or business. Underlining this, though, there needs to be a specific reason motivating the event. This could be to lead to recruitment by generating awareness of the opportunities in the business, to create an environment to meet potential clients or business partners, or many other reasons besides. With these objectives in mind, the rest of the event management can be planned to suit this original principle goal.
Next, the audience must be selected. With the aim in mind for the night, it should be relatively easy to choose the target audience. This could be businesses, clients, the public or any other relevant parties including staff or shareholders, if appropriate. If there is a guest list for the night, this needs to be compiled centrally and made available to all the organisers. As part of this guest list planning, it is also important to decide whether the event requires speakers or a guest of honour. To hire a speaker might be a crucial part of meeting the aims and objectives of the night, or might not be a priority for a social mixer. Speakers might need overnight accommodation or other provisions.
With these aspects in place it is important to choose a venue which meets all the needs of the event. Generally, venues need to be booked several months in advance. Events management companies tend to have good connections with local venues and might be able to arrange both a better deal in financial terms and for the quality of the event.
In summary, conference organisers and event management agencies have specialised knowledge, industry contacts and experience of a wide range of different events that they can bring to bear on your event. It requires a willingness to invest in this specialist knowledge but with careful selection your chosen agency should be able to prove a positive return on investment.