Deciding Colour Use Through the Event Management Process
Following some research, The Royal Berkshire, an executive venue in Ascot decided to charge their paint brushes and liven up their meetings rooms after understanding how colour can boost positive and effective outcomes, but what does each colour mean?
Green – Is the colour of tranquillity and health. Encouraging meeting participants to relax, unwind and be creative.
White – Like a blank sheet of paper encourages free flow thinking and an open mind.
Yellow – Is the colour of happiness bringing life to a room and filling space with optimism and energy.
Blue – Promotes a calm ethos, reducing tension and emphasising competence and productivity.
Red – Signifies power, is attention grabbing and evokes lively emotions.
We decided to do a little bit of research ourselves. We discovered there is four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.
We also learned that the eleven basic colours have both positive and negative properties. So care is needed when using a specific colour for a specific purpose.
Live events are highly visual, where the use of colour can contribute positively to the ambience of the event and the mood and reaction of the invited audience. Before deciding on the event design and colour schemes it is worth just reminding yourself of the event objectives. Make sure your chosen colours complement the core themes. These will have overall positive effects for, during and after the event management process as well as impacting greatly for the clients conference or event.